Compare — argued fairly
Eightish vs SevenRooms
SevenRooms is a serious piece of enterprise software: deep guest profiling, marketing automation and a CRM that hotel groups run their whole guest strategy on. The honest question is not whether it is good. It is whether a 70-cover independent needs it, and can get a price for it.
Side by side
| Eightish | SevenRooms | |
|---|---|---|
| Listed price | Free plan, then £69–£249/mo flat. Published in full, no call required. | Priced on application. Expect enterprise contracting, annual terms and a sales process. |
| Who it is built for | Single independents and small groups, roughly 40–120 covers. | Multi-site groups, hotels and hospitality operators with a marketing team to run it. |
| Guest data | Phone-keyed Guest Graph. Full export in one click, any time, including on the way out. | Extremely rich profiles — arguably the best in the category — inside an enterprise contract. |
| Marketing | Autopilot only: fills a specific quiet night from your own overdue regulars, holdout-measured. | Full campaign suite: segments, email, automation, waitlist marketing. Powerful, and it needs someone to drive it. |
| Time to live | Twenty minutes on the free plan, or one 45-minute setup call. | Implementation project with onboarding, typically weeks. |
| During service | Live floor plan host stand with no-show risk flags, walk-ins and waitlist on one screen. | Mature floor management with strong POS integrations. |
Researched September 2026 from published pricing and public product documentation. Vendors change terms without notice; check anything that would decide your purchase. Corrections welcome, including from SevenRooms: hello@eightish.co.uk.
Which one is right for your restaurant
When SevenRooms is the right choice
You run several sites, you have somebody whose job is guest marketing, and you want one CRM holding every profile across the estate. SevenRooms is built for exactly that and does it better than we do. If you are going to run segmented campaigns and tie reservations to spend data across venues, buy it and use it properly.
When Eightish is
You have one room, no marketing department, and two problems: people not turning up, and Tuesdays. Eightish costs a published £69 a month instead of a quote, goes live the same afternoon, and does the guest-marketing job as a single automated behaviour rather than a suite you have to learn. You will have less power and use more of it.
What to check before you switch
Most of the regret in this category comes from three things nobody asks about on the demo call. Whichever way you go between Eightish and SevenRooms, ask these before you sign anything.
Is SMS included or metered?
Text reminders are the single most effective thing any booking system does about no-shows, and they are frequently sold as a separate bundle. Ask what 500 reminders a month costs. On Eightish, confirmations and reminders are included on every paid plan up to your cover band.
Can you get your guest list out?
Ask specifically: can you export every guest record, with phone numbers and visit history, in one click, without asking permission — including on the day you leave? If the answer involves a support ticket, that is a lock-in you will feel later.
What is the contract term?
Annual lock-ins are still common. A monthly rolling term is worth real money, because the honest test of a booking system is whether you would still choose it in March. Eightish is monthly, and the free plan needs no card at all.
Moving your diary across
Switching sounds worse than it is, and the diary is the part people fear. We do that part for you: export your guest list and forward bookings from SevenRooms, and on a single 45-minute setup call we load them, build your floor plan to match the room, set your service times and hand you the booking page for your website. Your regulars are recognised from the first service rather than starting from an empty database, and your guests notice nothing except a faster booking page that does not ask them to create an account.
If you would rather look before you talk to anyone, the free plan needs no card and no call. How switching works has the detail, and our comparison of twelve UK booking systems covers the wider field if SevenRooms and Eightish are not the only two on your list.
Common questions
How much does SevenRooms cost in the UK?
SevenRooms does not publish list pricing; it is quoted per venue after a sales conversation and typically contracted annually. Independents comparing options should expect it to sit well above the £25–£140 monthly band that flat-fee white-label systems occupy. Eightish publishes every price on its pricing page with no call required.
Is there a cheaper alternative to SevenRooms?
Yes, several, but they are not the same product. If you want SevenRooms specifically for its multi-site guest CRM, nothing cheap replaces it. If you want reservations, a host stand, reminders and guest memory for one venue, Eightish, ResDiary, Resos and Tableo all cost a published monthly fee and cover that ground.
Can I move my guest data from SevenRooms to Eightish?
Yes. Export your guest list and booking history from SevenRooms and we load it on the setup call, so returning guests are recognised from your first service on Eightish rather than starting from an empty database.
Enterprise CRM, or a system that fills Tuesday.
Published pricing, free plan, no sales call. See the whole thing before you speak to anybody.